Can multiple orders be attributed to a single ad click? If a shopper clicks on an ad for your item but doesn’t make a purchase, you don’t pay a fee. You’re only charged when a shopper clicks on an ad for one of your listings and purchases from your shop. If a buyer clicks through an offsite ad promoting one of your listings and then purchases from your shop within 30 days, that order will be attributed to the ad. How are my orders are attributed to Offsite Ads? You can see what rate you'll get on your Shop Dashboard. Learn more about Etsy’s fees in our Fees & Payments Policy.

We’ll take a look at your sales each month to determine your rate. If you’re a seller with a shop currency other than USD, your revenue total is calculated from your order amounts converted to USD with the currency exchange rates Etsy used at the time that the sale was processed. Learn how orders are attributed to Offsite Ads. The offsite advertising fee for an order will never exceed $100 USD, regardless of the order total for an order attributed to an Offsite Ad.

If your Etsy shop made at least $10,000 USD, you’ll get a discounted fee of 12%.

If your Etsy shop made less than $10,000 USD, you’ll be charged a 15% fee for an order attributed to an Offsite Ad on the amount you made from your sale before the advertising fee was applied.

The offsite advertising fee depends on the revenue you’ve made on Etsy in the past 365 days: Is there a fee if someone purchases an item through an Offsite Ad? Most websites have criteria for listings that are advertised, that you can match better through improving your listing quality. To increase the chance of your listings being advertised, you can improve the quality of your listings. Active listings are advertised based on what performs best on each channel. Our team of advertising experts works hard with partner sites and networks to promote Etsy sellers’ listings. Can I choose which of my listings Etsy advertises? They make sure to show the most relevant items for every user profile and/or search query. The site’s advertising algorithm uses those details to match a user's search or profile info to your listing ad. We send them all listing inventory information on Etsy, including the listings’ descriptions, photos, titles, and more. Etsy works with partner sites and networks to promote your listings on their pages. You don’t need to do anything to be eligible for Etsy’s Offsite Ads.

How does Partner Checkout on Google work?.

How are my orders attributed to Offsite Ads ?.

To lean more, read Etsy’s Advertising Policy. Offsite ads may be optional for your shop, depending on the revenue you’ve made on Etsy in the past 12 months. Etsy may automatically advertise your listings with our partners at our discretion. Your listings may be included in these advertisements. Etsy offers this service with no upfront costs to you: you only pay an advertising fee when you make a sale. Etsy advertises listings throughout the web, including in search engine results, social media sites and apps, Etsy Publishing Partner sites, and Google Display Network sites.

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